Very interesting, and I won't be surprised if it is a Canon R7 competitor, which will interest me greatly.but still something “important”
Could this be the long-awaited new APS-C, the A7000? An APS-C in a full-size body? Will it feature an increase in resolution? All of the focus features of the A7RV?
This could be pretty cool!
Nah, Sony won't do anything to cannibalize FF sales, they are a very shrewd business in that regard: segmentation galore and little overlap. Sony's APSC offerings, since the introduction of the a6100 and ZVE-10, have been more about appeasing the budget-minded YouTube generation and not about true innovation. Even the FX-30 smells like "eh, this will be good enough for the APSC users"
True, but the FF frame wars are at full tilt while APS-C sets languishing. Besides a few meager offerings from the obvious players, only Fuji is all-in. Even M-4/3 is getting more airplay these days. Sony doesn't much care from whence cometh the money, as long as it comes. If they see a chance to gain an advantage in the format they will. Look at how they supplanted Nikon in the #2 position and held first place in mirrorless sales for years.
That's what I'm thinking. A super fast APS-C in the 30MP range.
Hey if it happens, I'm all in. I'll put my money where my mouth is... though Mrs. Fowler might make me wait till Christmas
Right, but it doesn't consider the other side of the coin, which is drawing new users from Canon and Fuji. I think all camera companies would like to see their crop sensor users move to FF, but that doesn't mean they don't want new users.Hey if it happens, I'm all in. I'll put my money where my mouth is... though Mrs. Fowler might make me wait till Christmas
I also sense a trend with some APSC owners on the AlphaShooters Facebook group: if Sony continues to deny APSC some genuine innovation, there will be some who would begrudgingly upgrade to an A7CII or A7IV. From a business point of view, that sounds deliberate to me, and worth the risk of a minority of disgruntled owners jumping to Canon R7 or Fuji XT-5.
I moved from Fujifilm APSC to Sony full frame back in January 2020 and out of sheer frustration with Sony in January 2022 I added Fujifilm back to my system for a more enjoyable Fujifilm/Sony ecosystem. Too many times for that two-year hiatus I would say, "Why can't Sony do what I had for years with my Fujifilm cameras?". And yes, there are times where I say, "Why can't Fujifilm do what I had for years with my Sony cameras?"
Fair point!
I actually like the ergonomics of the Xt3 I tried, I wish Sony would give us APSC owners the additional dials at index finger tip and thumb that are standard on the Fuji. The a6xxx menu wheel beside the viewscreen is not made for quick changes in manual mode. Its as if they decided for APSC users that semi-manual (aperture/shutter priority) is good enough and the body is too small for full manual controls...I moved from Fujifilm APSC to Sony full frame back in January 2020 and out of sheer frustration with Sony in January 2022 I added Fujifilm back to my system for a more enjoyable Fujifilm/Sony ecosystem. Too many times for that two-year hiatus I would say, "Why can't Sony do what I had for years with my Fujifilm cameras?". And yes, there are times where I say, "Why can't Fujifilm do what I had for years with my Sony cameras?"
I can see why people look at Fujifilm cameras and question how useful they are though. A camera store salesman told me that they could not see how they would manage with the limited shutter speeds. I pointed out that you can move the shutter speed dial to T and use one of the control dials which gives you a metered shutter speed from 900 seconds (yes, seconds) to 1/32,000 and you can select half or third stop increments. It was the X-T3 that taught me to never want to use my A1 at 30 fps because that is one of the abilities of the X-T3. Guess that is one advantage of the X-H2 series for marketing since it is a PSAM design. I really enjoy using my X-H2s (and no way will I use it at 40 fps
). The ergo of the X-H2 series like the X-H1 have the best ergo for me, love using those cameras just for the comfort of usage.
With regard to MF, they are hellish expensive and have limited commercial appeal. Pentax have (had?) one, it's mega money and the lenses are insanely expensive. I really can't see Sony bothering. They are losing ground in the low end markets.
I moved from Fujifilm APSC to Sony full frame back in January 2020 and out of sheer frustration with Sony in January 2022 I added Fujifilm back to my system for a more enjoyable Fujifilm/Sony ecosystem. Too many times for that two-year hiatus I would say, "Why can't Sony do what I had for years with my Fujifilm cameras?". And yes, there are times where I say, "Why can't Fujifilm do what I had for years with my Sony cameras?"
I don't know if that's possible. Sony's E mount was first designed for their APS-C cameras in 2010, and it was later adapted to FF when the A7 was released in 2013. I recall reading somewhere that the mount is constraining for full frame but Sony is stuck with it until they obsolete the mount. I cannot attest to the accuracy of that statement, just recounting it.
so, not a mark-II on any existing model.UPDATE:
Today at 15:00 London time I (he) will post the Rumor about the next new Sony camera coming in March!
From the article:
OOOO! The plot thickens!
like an RX1R?I watched it. Supposedly it's a new FF fixed lens camera.
"Z" doesn't inspire confidence to me.
They way he explained it, more toward vloggers.
So I know we have very few video fans out there on this forum, but the ZVE1 looks like its shaping up to be a vlogger flavor of the A7SIII in an A7C body. Not sure if its going to be fixed lens or interchangeable lens, I'd expect the latter. Sony Alpha Rumors says expect an official announcement on March 29th.
ah well, I'll dream on..