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Actually, I don't think this is aimed at the same "vlogger" market segment that Sony was aiming for. I think it's more upscale than that, especially given the price.
Considering that Fuji doesn't do full frame cameras, I see the XT4 as their competitor to a6600 or A7C and this new X-H2S would be the competitor to a Sony A7SIII or even A7IV. The capabilities scream video-centric like an A7SIII or FX3.

Venturing down that line of thought, I wouldn't expect so many features on Sony's next APSC. No, that would cannibalize sales from the A7SIII AND they would probably like to keep it at/under $2000 USD. So to compromise, you would have decisions like:
- mini HDMI, not full HDMI out
- less effective IBIS (because... Sony)
- less video profiles/codecs, I wouldn't even expect S Cinetone (because... Sony)
- I would expect fully articulated screen now that they have embraced the trend
- New processor would be a most, but they might go "cheap" or "good enough" here.
- If they give us a stacked sensor (please?), I bet it will be 24mp again, so it doesn't cannibalize sales from full frame lineup.
- The price of a "flagship" Sony APSC would have to be $1500-$1800 to be jussst shy of the A7C's MSRP... or below the price of a theoretical A7CII.

<blockquote data-quote="FowlersFreeTime" data-source="post: 21106" data-attributes="member: 1363">Actually, I don&#039;t think this is aimed at the same &quot;vlogger&quot; market segment that Sony was aiming for. I think it&#039;s more upscale than that, especially given the price.Considering that Fuji doesn&#039;t do full frame cameras, I see the XT4 as their competitor to a6600 or A7C and this new X-H2S would be the competitor to a Sony A7SIII or even A7IV. The capabilities scream video-centric like an A7SIII or FX3.Venturing down that line of thought, I wouldn&#039;t expect so many features on Sony&#039;s next APSC. No, that would cannibalize sales from the A7SIII AND they would probably like to keep it at/under $2000 USD. So to compromise, you would have decisions like:- mini HDMI, not full HDMI out- less effective IBIS (because... Sony)- less video profiles/codecs, I wouldn&#039;t even expect S Cinetone (because... Sony)- I would expect fully articulated screen now that they have embraced the trend- New processor would be a most, but they might go &quot;cheap&quot; or &quot;good enough&quot; here.- If they give us a stacked sensor (please?), I bet it will be 24mp again, so it doesn&#039;t cannibalize sales from full frame lineup.- The price of a &quot;flagship&quot; Sony APSC would have to be $1500-$1800 to be jussst shy of the A7C&#039;s MSRP... or below the price of a theoretical A7CII.</blockquote>

[QUOTE="FowlersFreeTime, post: 21106, member: 1363"] Actually, I don't think this is aimed at the same "vlogger" market segment that Sony was aiming for. I think it's more upscale than that, especially given the price. Considering that Fuji doesn't do full frame cameras, I see the XT4 as their competitor to a6600 or A7C and this new X-H2S would be the competitor to a Sony A7SIII or even A7IV. The capabilities scream video-centric like an A7SIII or FX3. Venturing down that line of thought, I wouldn't expect so many features on Sony's next APSC. No, that would cannibalize sales from the A7SIII AND they would probably like to keep it at/under $2000 USD. So to compromise, you would have decisions like: - mini HDMI, not full HDMI out - less effective IBIS (because... Sony) - less video profiles/codecs, I wouldn't even expect S Cinetone (because... Sony) - I would expect fully articulated screen now that they have embraced the trend - New processor would be a most, but they might go "cheap" or "good enough" here. - If they give us a stacked sensor (please?), I bet it will be 24mp again, so it doesn't cannibalize sales from full frame lineup. - The price of a "flagship" Sony APSC would have to be $1500-$1800 to be jussst shy of the A7C's MSRP... or below the price of a theoretical A7CII. [/QUOTE]

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