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Tokina has launched their new atx-m 85mm F1.8 FE lens for Sony full-frame E-mount cameras. This is one of the ... Read More

Sony has released new firmware updates for the Sony a9II along with the FE 24mm F1.4 GM and FE 135mm ... Read More

Sony has announced their new GP-VPT2BT wireless shooting grip aimed at vloggers, filmmakers and photographers. The new grip gives creators ... Read More

Venus Optics has announced their latest lens for Sony full-frame E-mount and this time it's the ultra-wide Laowa 12mm t/2.9 ... Read More

Meike has released the MK-A7R4 Pro battery grip that's compatible with both the Sony a7R IV and the Sony a9 ... Read More

I'm now fortunate to own the new Sony FE 200-600mm F5.6-6.3 G lens and have begun my comparison and review ... Read More

If you would prefer to use a back button to activate the autofocus on the Sony a7R IV instead of ... Read More

TTArtisan have released a new manual focus 11mm F2.8 full-frame E-mount fisheye lens with a very budget friendly price of ... Read More

Back in 2017 I made the long drive from my home in Worcestershire all the way up to the Isle ... Read More

Sigma recently launched their new 24-70 F2.8 DG DN Art lens designed for mirrorless cameras - so now Alpha Shooters ... Read More

Sony has updated their Imaging Edge software for desktop to version 1.0 and integrated the previously separate applications (Remote, Viewer ... Read More

Sony has released firmware version 3.10 for the Sony a7R III, this is now the latest firmware for the a7R ... Read More

Sony has released firmware version 3.10 for the Sony a7III, this is now the latest firmware for the a7III. V3.10 ... Read More

Sony has just released firmware v1.10 for the Sony a7R IV, this is the first update released since the camera ... Read More

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a9II. They have also added ... Read More

Update: It's now sold out and no longer available to order direct from Amazon ====================== For Alpha Shooters in the ... Read More

Here's a roundup of the best Black Friday deals for Sony Alpha Shooters in the US and UK this year ... Read More

Pre-orders have now started for the Sigma 24-70mm F2.8 DG DN Art lens for Sony FE. In the US it ... Read More

The Sony a7R IV is a 61 megapixel beast of a camera that was announced in July 2019. The Sony ... Read More

Sony has issued a recall and free repair for a small number of affected Sony FE 16-35 F2.8 GM lenses ... Read More

Sigma has announced their brand new 24-70mm F2.8 DG DN 'Art' lens for Sony full-frame E-mount and Panasonic/Leica/Sigma L-mounts. The ... Read More

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a6100 and Sony a6600 cameras ... Read More

In the following video from Kenny Cardoso (Kardoso Media) shows just how well the Sony a6400 together with the Sigma ... Read More

Update: This deal is now gone unfortunately, the 200-600 is back up to full price on Amazon UK (#afflinks). ====================== ... Read More

I've owned the Sony FE 70-300 F4.5-5.6 G OSS lens since it was first released and used it a great ... Read More

In the following video featuring my dog Frank I do a simple autofocus comparison and keeper test between the Sony ... Read More

For US readers the popular Sony FE 24mm F1.4 GM lens is now back in stock direct from Amazon.com (#afflinks) ... Read More

Update: Looks like these deals have expired already and Adorama have removed all of the $200 gift vouchers from the ... Read More

Tamron has announced the development of the 70-180mm F2.8 Di III VXD telephoto zoom lens for Sony full-frame E-mount. The ... Read More

Tamron has announced three new and very compact F2.8 prime lenses for Sony full-frame E-mount. The new 'Di III OSD ... Read More

Sony cashback offers are back again in Europe helping you to save hundreds of Pounds and Euros on Sony cameras, ... Read More

Voigtlander have announced a new 50mm F2 APO-Lanthar lens for Sony full-frame E-mount. Specifications Diameter: 63 mm Length: 61 mm ... Read More

Pre-orders have now started for the Sony a9 II at all Sony authorized dealers. The camera will be available in ... Read More

In the following video featuring my dog Frank I do a simple autofocus comparison and keeper test. This video forms ... Read More

With the announcement of the new Sony a9 II any rumors circulating that it would include a new 36MP processor ... Read More

With Sony announcing the a9 II today I thought I'd do a quick key spec comparison for those interested in ... Read More

Sony has quietly announced the a9 II today, with the same full-frame 24MP sensor as its predecessor. Although the same ... Read More

If you are the lucky owner of the Sony a7R IV or perhaps thinking about purchasing one soon, then you ... Read More

Current Sony a7III Deals Deals will be added here when available. Expired Sony a7III Deals Date Posted: Sep 24, 2019 ... Read More

Sony has finally released the version 6.00 firmware update for the Sony a9. The version 6.00 update enables Sony’s AI ... Read More

Adobe has updated Lightroom and Camera RAW to add full RAW file support for the new Sony a7R IV and ... Read More

Samyang has announced a new AF 18mm F2.8 FE lens that weighs only 145g (5.1oz). The ultra-compact lens has a ... Read More

The Sony a6100, a6400 and a6600 are Sony's newest APS-C cameras, effectively replacing the a6000, a6300 and a6500. However, Sony ... Read More

Pre-orders have now started for the new Sony a6100 and a6600 cameras, along with the new E 16-55mm F2.8 G ... Read More

After today's earlier leak Sony has now officially announced two new APS-C cameras and lenses. The new cameras are the ... Read More

Sony has a Press Event at 10am ET today when they are expected to announce two new APS-C cameras. However, ... Read More

Adobe has updated Lightroom and Camera RAW to add preliminary RAW file support for the new Sony a7R IV and ... Read More

Sony has announced their latest Cyber-shot DSC-RX100 VII camera and the seventh in the line-up of RX100 models. The RX100 ... Read More

Sony Ambassador Mark Galer has just posted his early review of a pre-release version of the new Sony a7R IV ... Read More

There's already a ton of first impression videos on YouTube but as usual some are better than others. So here's ... Read More

Pre-orders for the new Sony a7R IV will start today in the US at 10am ET. In Europe they have ... Read More

The Sony a7R III was announced back in October 2017 and now less than two years later the Sony a7R ... Read More

Along with the a7R IV announced today Sony also announced a new shotgun microphone (ECM-B1M) and the XLR-K3M XLR Adaptor ... Read More

I think many Alpha Shooters were hoping for a new a6500 successor or the a7S III to be announced today, ... Read More

Amazon.co.uk are currently running their Prime Deals for 2 days (Monday 15/16th July). Here are some of the best Sony ... Read More

Sigma have announced three new full-frame lenses that have been designed exclusively for Sony FE-Mount as well as L-Mount mirrorless ... Read More

Sony has today officially announced their next full-frame lens and this time it's the FE 35mm F1.8 (SEL35F18F). According to ... Read More

Sony UK is currently running their summer cashback promotion (1st May 2019 to 1st September 2019) which offers hundreds of ... Read More

Sony Ambassador Mark Galer has just posted one of the most detailed reviews so far of the new Sony FE ... Read More

Pre-orders have now started for the new Tamron 17-28mm F2.8 Di III RXD lens for Sony full-frame E-mount. The lens ... Read More