Alpha Shooters

Two of the most popular full-frame Sony E-mount lenses for portrait shooters are the Sony FE 85mm f/1.4 GM that ... Read More

Have you picked up a Sony a7 III recently? If so, then you might be thinking about which native full-frame ... Read More

Sony has suspended downloads of the latest firmware for both the a7 III and a7R III. They have also issued ... Read More

Sony USA have slashed the prices on many Sony Alpha cameras and lenses. There's a $1000 off the Sony a9, ... Read More

Firmware version 4.00 has now been released for the Sony a9. You can download the firmware from Sony's support sites: ... Read More

Update Nov 12th, this deal has now expired. For a heads-up on the latest deals be sure to sign-up for ... Read More

Update Nov 12th, this deal has now expired. For a heads-up on the latest deals be sure to sign-up for ... Read More

Pre-Orders have now started for the Laowa 10-18mm f/4.5-5.6 FE Zoom Lens. The lens costs $849 and is expected to ... Read More

Welcome to my rolling review of the Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount. I initially ... Read More

Sony only announced the new Sony FE 24mm F1.4 GM lens (SEL24F14GM) yesterday, but already reviews are coming in from ... Read More

Sony UK have just announced their Winter Cashback promotion on selected cameras, lenses and accessories. The a6500 and a7II have ... Read More

Update: Nov 7, 2018. Entry for this contest has now closed. ================ Sony has announced the Be Alpha Challenge, a ... Read More

Pre-orders have now started for the new Sony SF-G Tough Series of UHS-II SD cards targeted at photographers who want ... Read More

Update Dec 8th: v2.00 Suspended - Read Here =========== The latest firmware for the Sony a7R III is now version ... Read More

Update Dec 8th: v2.00 Suspended - Read Here =========== The latest firmware for the Sony a7 III is now version ... Read More

Bob Martin is a multi-award winning sports photographer specialising is shooting sports and action pictures. During a career which has ... Read More

I recently spent two weeks shooting wildlife in Borneo (with my camera), sweating like a pig and bathing in DEET ... Read More

Pre-orders have now started for the new Zeiss Batis 40mm F2 Close Focus lens. The lens won't start shipping till ... Read More

Sigma has updated the firmware for their MC-11 converter to version 1.12 and added support for their new SIGMA 60-600mm ... Read More

Girzo has announced a new travel tripod designed for mirrorless cameras with small lenses, and they are calling it the ... Read More

Viltrox are better known for their lens adapters than they are lenses, but this might be changing since they have ... Read More

Zeiss has announced the ZX1, the company's first-ever digital camera. It features a 37.4MP full-frame sensor, a fixed 35mm Distagon ... Read More

Zeiss has officially announced the Zeiss Batis 40mm F2 Close Focus lens, bringing the total Batis lineup for Sony full-frame ... Read More

Both the recently announced 24mm F1.4 G Master Prime Lens and the 400mm F2.8 GM Prime lens feature a new ... Read More

Sigma has officially announced three new lenses for Sony E-mount at Photokina 2018. The 28mm F1.4 DG HSM Art, 40mm ... Read More

Sony announced at Photokina today that they are planning on releasing 12 more Sony E-mount lenses (the bar chart implied ... Read More

Pre-orders have now started for the new Sony FE 24mm F1.4 GM lens. The SEL24F14GM won't start shipping till October, ... Read More

Sony has announced their new full-frame 24mm F1.4 G Master prime lens (SEL24F14GM). Despite a very fast maximum aperture of ... Read More

Cosina has announced their eighth lens for Sony E-mount, this times it's the Voigtlander Color Skopar 21mm F3.5 lens. The ... Read More

Sony is running a contest where 5 female winners get to join the Alpha Female Creator-in-Residence program for 6 months ... Read More

September 6th, 2018 Update This giveaway has now finished and a Melinda Delmez from the USA is the lucky winner ... Read More

Canon has finally unveiled a full-frame mirrorless camera that could potentially take sales away from the Sony a7III, and they ... Read More

Sony has announced a new SF-G Tough Series of UHS-II SD Cards targeted at photographers who want the best possible ... Read More

If you are looking for a battery grip for your Sony a7 III, a7R III or a9, but the price ... Read More

It may have taken a while but Nikon has finally released not one but two mirrorless cameras, the Z6 and ... Read More

Nikon has now seriously entered the world of mirrorless cameras, and possibly given Nikon shooters who were thinking about jumping ... Read More

If you want to double the battery life of your Sony a7 III, a7R III, or a9 and at the ... Read More

Samyang has just released details of their next new Sony E-mount lens for APS-C mirrorless cameras. The Samyang MF 85mm ... Read More

Sony USA have just grabbed the carving knife and slashed the prices on many Sony Alpha cameras and lenses, trade-in ... Read More

The Samyang AF 24mm F2.8 FE lens for Sony Full-Frame E-mount follows on from Samyang's AF 35mm f2.8 FE lens ... Read More

July 6th Update: That was quick! It looks like Wex has already dropped the free accessories from this offer, but ... Read More

The Tamron 28-75mm F/2.8 Di III RXD lens for Sony Full-Frame E-mount is the first third-party lens that has the ... Read More

The Sony a7 III (ILCE-7M3) and the Sony a9 (ILCE-9) share many features in common, in fact the a7 III ... Read More

Sony Europe Limited is holding an Instagram portrait photo contest for the users of Sony Alpha series cameras. First place ... Read More

The Sony a7 III (ILCE-7M3) and the a7R III (ILCE-7RM3) share many features in common, but they also have their ... Read More

Tamron has released a firmware update to address autofocus issues with their new and very popular 28-75mm F/2.8 Di III ... Read More

Lens manufacturer Cosina has provided more details for their Voigtlander Macro APO-Lanthar 110mm F2.5 lens that was announced at CP+ ... Read More

Pre-orders for the new Sony FE 400mm F2.8 GM Monster Lens (SEL400F28GM) have now started. So if you happen to ... Read More

Early reviews are coming in from those lucky enough to have been invited to Sony's press event for the Sony ... Read More

Sony has finally announced the pricing and specs of their new long-awaited 400mm F2.8 G Master Prime Lens - and ... Read More

I've been fortunate to own the Sony FE 100-400mm 4.5-5.6 GM OSS lens (SEL100400GM) since it was launched back in ... Read More

Sony UK and and British LED lighting manufacturer Rotolight have announced an exclusive joint summer promotion. UK customers purchasing a ... Read More

Samyang has announced their new Samyang AF 24mm F2.8 FE lens. It features both a fast and accurate Auto Focus ... Read More

I don't normally write about the RX100 series on this site as they are not part of the Alpha family ... Read More

Sony has just knocked $500 off the price of the Sony a9 in the US, with many stores now offering ... Read More

I've been looking for an l-bracket for my Sony a9 and a7R III pretty much since the first day they ... Read More

The Sony E 18-135mm F3.5-5.6 OSS is a general-purpose 7.5x zoom lens with a very versatile zoom range that covers ... Read More

Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More

Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More

Sony US has launched big rebates on Sony Alpha cameras, lenses and accessories. Some of the top deals include $500 ... Read More