Alpha Shooters

Firmware version 3.10 has now been released for the Sony a9. You can download the firmware from Sony's support site ... Read More

September 6th, 2018 Update This giveaway has now finished and a Melinda Delmez from the USA is the lucky winner ... Read More

Canon has finally unveiled a full-frame mirrorless camera that could potentially take sales away from the Sony a7III, and they ... Read More

Sony has announced a new SF-G Tough Series of UHS-II SD Cards targeted at photographers who want the best possible ... Read More

If you are looking for a battery grip for your Sony a7 III, a7R III or a9, but the price ... Read More

It may have taken a while but Nikon has finally released not one but two mirrorless cameras, the Z6 and ... Read More

Nikon has now seriously entered the world of mirrorless cameras, and possibly given Nikon shooters who were thinking about jumping ... Read More

If you want to double the battery life of your Sony a7 III, a7R III, or a9 and at the ... Read More

Samyang has just released details of their next new Sony E-mount lens for APS-C mirrorless cameras. The Samyang MF 85mm ... Read More

Sony USA have just grabbed the carving knife and slashed the prices on many Sony Alpha cameras and lenses, trade-in ... Read More

The Samyang AF 24mm F2.8 FE lens for Sony Full-Frame E-mount follows on from Samyang's AF 35mm f2.8 FE lens ... Read More

July 6th Update: That was quick! It looks like Wex has already dropped the free accessories from this offer, but ... Read More

The Tamron 28-75mm F/2.8 Di III RXD lens for Sony Full-Frame E-mount is the first third-party lens that has the ... Read More

The Sony a7 III (ILCE-7M3) and the Sony a9 (ILCE-9) share many features in common, in fact the a7 III ... Read More

Sony Europe Limited is holding an Instagram portrait photo contest for the users of Sony Alpha series cameras. First place ... Read More

The Sony a7 III (ILCE-7M3) and the a7R III (ILCE-7RM3) share many features in common, but they also have their ... Read More

The Sony a7 III has proved to be an extremely popular addition to Sony's Alpha series since its announcement. So ... Read More

Tamron has released a firmware update to address autofocus issues with their new and very popular 28-75mm F/2.8 Di III ... Read More

Lens manufacturer Cosina has provided more details for their Voigtlander Macro APO-Lanthar 110mm F2.5 lens that was announced at CP+ ... Read More

Pre-orders for the new Sony FE 400mm F2.8 GM Monster Lens (SEL400F28GM) have now started. So if you happen to ... Read More

Early reviews are coming in from those lucky enough to have been invited to Sony's press event for the Sony ... Read More

Sony has finally announced the pricing and specs of their new long-awaited 400mm F2.8 G Master Prime Lens - and ... Read More

I've been fortunate to own the Sony FE 100-400mm 4.5-5.6 GM OSS lens (SEL100400GM) since it was launched back in ... Read More

Sony UK and and British LED lighting manufacturer Rotolight have announced an exclusive joint summer promotion. UK customers purchasing a ... Read More

Samyang has announced their new Samyang AF 24mm F2.8 FE lens. It features both a fast and accurate Auto Focus ... Read More

I don't normally write about the RX100 series on this site as they are not part of the Alpha family ... Read More

Sony has just knocked $500 off the price of the Sony a9 in the US, with many stores now offering ... Read More

I've been looking for an l-bracket for my Sony a9 and a7R III pretty much since the first day they ... Read More

The Sony E 18-135mm F3.5-5.6 OSS is a general-purpose 7.5x zoom lens with a very versatile zoom range that covers ... Read More

Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More

Firmware Version 1.10 The latest firmware version for the Sony a7R III is version 1.10. You can download it from ... Read More

Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More

Sony US has launched big rebates on Sony Alpha cameras, lenses and accessories. Some of the top deals include $500 ... Read More

Venus Optics has announced two new lenses for Sony Full Frame E-mount. The Laowa 10-18mm f/4.5-5.6 FE Zoom lens and ... Read More

The latest firmware for the Sony a7 III is version 1.01 that was released on April 18, 2018. Firmware Version ... Read More

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a7 III. A lens profile ... Read More

You can now pre-order the Venus Optics Laowa 9mm f/2.8 Zero-D lens for Sony E Mount (APS-C). The lens costs ... Read More

It has taken over 3 years, but Sony has now launched the long awaited a7III (ILCE-7M3), and on paper at ... Read More

Sigma has updated the firmware for their MC-11 converter. The latest version 1.09 adds support for the Sigma 14-24mm F2.8 ... Read More

Voigtländer has announced two new prime lenses for Sony E-mount at the CP+ show this week. The Voigtländer Macro APO-Lanthar ... Read More

You can download the English Sony a7 III manual in PDF format here: Sony a7 III Manual Download. Alternatively there ... Read More

Pre-orders for the new Sony a7 III have now started in the US, UK and around Europe. Shipping is planned ... Read More

In today's social media driven world you can pretty much guarantee that within minutes seconds of a new camera launch, ... Read More

Sigma has announced plans to bring seven of their existing full-frame Art-series primes, plus two new lenses to Sony E-mount ... Read More

It has taken over 3 years, but today Sony launched the long awaited a7 III, and its list of specs ... Read More

Venus Optics has announced two new lenses with Sony E-mount options through their Japanese parent company Sightron. The first is ... Read More

Tokina has officially announced its latest full-frame Sony E-Mount lens: the FíRIN 20mm F2 FE AF. This is the second ... Read More

Tamron has announced that they are developing a 28-75mm F/2.8 Di III RXD lens (Model A036) for Sony full-frame E-mount ... Read More

As well as the new HVL-F60RM wireless flash announced today, Sony also announced a new release cable for their tiny ... Read More

Today Sony announced their new flagship HVL-F60RM Wireless Radio Flash for its full-frame E-Mount cameras. Alongside it they also announced ... Read More

Like many ultra-wide lenses, the Sony 12-24 F4 G (SEL1224G) has a bulbous glass element that protrudes from the front ... Read More

Lensbaby have announced the Burnside 35 F2.8 lens (LBB35X) for Sony E-mount and A-mount APS-C and Full Frame cameras. Mounts ... Read More

Earlier today Zeiss announced the new ZEISS Loxia 2.4/25 lens, they also released the sample images that you can see ... Read More

Zeiss has announced a new ZEISS Loxia 2.4/25 for Sony full-frame E-mount cameras. It will be available from March 2018 ... Read More

The latest updates to Adobe Lightroom and Camera RAW have added a lens profile for the new Sony E 18-135mm ... Read More

Sony has announced a repair program for out of focus issues with the relatively new 24-105mm F4 G Lens (SEL24105G) ... Read More

Meyer Optik has announced the Somnium II 85mm F1.5 FE lens. It's planned for delivery in August with a price ... Read More

Sony has launched a trade in program in the US with bonus offers up to $500 on select Sony Full-frame ... Read More

I've rounded up all of the Sony Alpha Gear reviews published in January that are worth watching and reading. Please ... Read More

New firmware updates are out for the Sony a6300 and a6500. The updates add support for the new Sony E ... Read More