Alpha Shooters

Voigtländer has officially announced their new 21mm F1.4 Nokton manual focus lens for full-frame Sony E-mount. US and EU pricing ... Read More

Sony has released new firmware updates for 8 cameras including the a99 II which has not seen a firmware update ... Read More

Rokinon as they are known in the US or Samyang in Europe have announced their new AF 45mm F1.8 lens ... Read More

Learn how to setup the Sony RMT-P1BT remote control for the Sony a7 III, a7R III, a9, and a6400 in ... Read More

Venus Optics has announced their new Laowa 100mm f/2.8 2x Ultra Macro APO Lens that will be available in Sony ... Read More

Welcome to my guide to Sigma lenses for Sony E-mount cameras. This guide covers both APS-C and FE (full-frame) lenses ... Read More

Viltrox has officially announced a new 85mm F1.8 autofocus lens for full-frame Sony E-mount cameras. Featuring an aperture range of ... Read More

Tokina has announced their newest FiRIN lens - the Tokina FiRIN 100mm f/2.8 Macro for Sony full-frame E-mount. The FiRIN ... Read More

ZY Optics has launched their new Mitakon Speedmaster 50mm F0.95 III lens for Sony full-frame E-mount. There are also Canon ... Read More

Sony USA have again slashed the prices on the Sony a9, a7R III, a7R II, a7 II, a7S II, a6300, ... Read More

Christopher Frost reviews the new Samyang AF 85mm f/1.4 lens for Sony full-frame E-mount cameras. It will certainly be interesting ... Read More

Sony has today released the big version 3.0 update for the Sony a7III and a7R III. This updates adds some ... Read More

Welcome to my gallery of Sony a6400 sample images that I have taken with a handful of different Sony E-mount ... Read More

If you are lucky enough to already have the Sony a7 III sitting inside your gear bag, or perhaps you ... Read More

I've been running a few battery life tests on my Sony a6400 to see how long the battery will last ... Read More

If you want to make use of touch tracking on the Sony a6400 to track a subject when shooting videos/movies, ... Read More

Sony has announced their next generation RX0 II ultra-compact camera that features 4k internal recording and a flip-up screen just ... Read More

Pre-orders have now started for Samyang's new 85mm f/1.4 full-frame lens for Sony E-Mount. The AF 85mm f/1.4 FE features ... Read More

Sony has released their new Imaging Edge Software for Mobile that was formerly known as PlayMemories Mobile. Sony has also ... Read More

The new firmware version 5.00 has now been released for the Sony a9. This is a major firmware release which ... Read More

The latest firmware for the Sony a6000 is now version 3.21 which improves the stability of the autofocus system. You ... Read More

Zenit has announced a super fast 50mm f/0.95 fully-manual lens for Sony full-frame E-mount cameras like the Sony a7III. The ... Read More

Samyang has announced their latest lens and this time it’s the 85mm f/1.4 Full-frame lens for Sony E-Mount ... Read More

Lensbaby has released a new Edge 35mm wide-angle tilt lens that works together with the Lensbaby composer Pro or Composer ... Read More

Sigma has updated the firmware for their MC-11 EF-E converter * to version 1.23 and improved the functionality and compatibility ... Read More

If you are looking for a screen protector for the Sony a6400 then my recommendation would be the official Sony ... Read More

If you have just picked up the Sony a6400 or are still thinking about buying it, then you might like ... Read More

Roger Cicala from LensRentals.com has tested the new Sony FE 135mm F1.8 GM lens and said: "This is the sharpest ... Read More

Meike has announced its new 85mm f/1.8 manual focus lens for Sony full-frame E-mount cameras. No pricing or availability has ... Read More

One of the new features of the Sony a6400 is the interval shooting (time-lapse) option which has now been baked ... Read More

Voigtländer has announced the Nokton 50mm f/1.2 Aspherical Lens for full-frame Sony E-mount. US and EU pricing has not yet ... Read More

7Artisans has announced a new macro lens that includes a Sony E-mount APS-C version as well as Canon EF-M and ... Read More

Pre-orders have now started for the new Sony FE 135mm F1.8 G Master Prime lens (SEL135F18GM), but first shipment won't ... Read More

The photography press and YouTubers have already got their hands on the new Sony FE 135mm F1.8 G Master Lens ... Read More

In addition to the new FE 135mm f/1.8 GM Lens and the new Remote Commander, Sony has also announced a ... Read More

Sony has announced the RMT-P1BT, a new Wireless Remote Commander that provides wireless control of Sony camera systems using Bluetooth ... Read More

Sony has announced their new full-frame 135mm F1.8 G Master Prime lens (SEL135F18GM). Needless to say as a G Master ... Read More

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a6400. However, they are calling ... Read More

Welcome to my guide to the best Sony APS-C lenses. This guide only covers native APS-C E-Mount (E) lenses from ... Read More

Welcome to my guide to the best Sony FE lenses. This guide only covers native full-frame E-Mount (FE) lenses from ... Read More

Tamron has announced a new 17-28mm F/2.8 Di III RXD ultra-wide angle zoom lens for Sony Alpha full-frame mirrorless cameras ... Read More

Astrophotographer Alyn Wallace describes the Sony 24mm F1.4 GM lens as potentially one of the best lenses ever made for ... Read More

Sony Global Imaging Ambassador Mark Galer probably knows the new Sony a6400 better than anyone else who has had early ... Read More

Welcome to my gallery of Sony a7III sample images that I have taken with a handful of different Sony E-mount ... Read More

Feb 11th update. These deals have now expired. US readers can currently save up to $170 on Zeiss Batis & ... Read More

Gordon Laing has been testing Sony's brand new a6400 for a week now, and in this in-depth video review he ... Read More

Sony has released a new firmware (ver.03) for the Sony FE 16-35mm F2.8 GM lens. It fixes only one rare ... Read More

Sony is not providing the traditional PDF manual for the Sony a6400. However, I'd actually recommend looking at the Sony ... Read More

Tony Northrup has been testing the new Sony a6400 and believes that the new and improved real-time tracking and Eye ... Read More

Sony has announced the release of new Imaging Edge Software for mobile plus several updates to the ‘Remote,’ ‘Viewer’ and ... Read More

Pre-orders have now started for the new Sony a6400 at all authorized dealers. First planned shipment is February 28th in ... Read More

The Sony a6400 is the most recent model to be introduced to Sony’s mirrorless APS-C series which also includes the ... Read More

Lucky YouTubers have already got their hands on the new Sony a6400, here's a quick collection of the better early ... Read More

Sony today announced a major upgrade for their a9 mirrorless camera that will be available via a firmware update, updates ... Read More

Sony has announced the a6400 mirrorless camera, complete with the world’s fastest (0.02 seconds) AF acquisition speed, plus 425 phase-detection ... Read More

Welcome to my review of the Sigma 60-600mm F4.5-6.3 DG OS HSM Sport lens. Although the 60-600 is not available ... Read More

In this video Jason Vong partners up with Stan Moniz to see how well the Sony 24mm F1.4 G Master ... Read More

The latest firmware for the Sony a7R III is now version 3.00. This update adds some really big improvements including ... Read More

The latest firmware for the Sony a7 III is now version 3.00. This update adds some really big improvements including ... Read More

Two of the most popular full-frame Sony E-mount lenses for portrait shooters are the Sony FE 85mm f/1.4 GM that ... Read More