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Big Savings on Alpha Gear in the US

Sony USA have slashed the prices on many Sony Alpha cameras and lenses. There's a $1000 off the Sony a9, ... Read More
Sony a9

Sony a9 Firmware Update Version v4.00

Firmware version 4.00 has now been released for the Sony a9. You can download the firmware from Sony's support sites: ... Read More
sony-a6000-16-50-55-210-400px

Save $400 on the Sony a6000 with 16-50mm & 55-210mm Lenses

Update Nov 12th, this deal has now expired. For a heads-up on the latest deals be sure to sign-up for ... Read More
sony a7ii + 28-70

Save $600 on the Sony a7II with 28-70mm f/3.5-5.6 OSS Lens

Update Nov 12th, this deal has now expired. For a heads-up on the latest deals be sure to sign-up for ... Read More
Laowa 10-18mm f/4.5-5.6 FE Zoom

Pre-Orders Start for Laowa 10-18mm f/4.5-5.6 FE Zoom Lens

Pre-Orders have now started for the Laowa 10-18mm f/4.5-5.6 FE Zoom Lens. The lens costs $849 and is expected to ... Read More
Sigma 70mm F2.8 DG Macro Art Sony E-mount

Sigma 70mm F2.8 DG Macro Art Review (Rolling)

Welcome to my rolling review of the Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount. I initially ... Read More
sony fe 24mm f1.4 gm review

Sony FE 24mm F1.4 GM Review Roundup

Sony only announced the new Sony FE 24mm F1.4 GM lens (SEL24F14GM) yesterday, but already reviews are coming in from ... Read More
sony uk winter cashback

Big Savings on Sony Alpha Gear with Sony UK Winter Cashback Offers

Sony UK have just announced their Winter Cashback promotion on selected cameras, lenses and accessories. The a6500 and a7II have ... Read More
Win a Trip to Hawaii with Sony (USA Residents Only)

Win a Trip to Hawaii with Sony (USA Residents Only)

Update: Nov 7, 2018. Entry for this contest has now closed. ================ Sony has announced the Be Alpha Challenge, a ... Read More
sony sf-g128t sd card

Sony SF-G Tough Series Pre-orders Now Open

Pre-orders have now started for the new Sony SF-G Tough Series of UHS-II SD cards targeted at photographers who want ... Read More
Sony a7R III Logo

Sony a7R III Firmware Update Version 2.00

Update Dec 8th: v2.00 Suspended - Read Here =========== The latest firmware for the Sony a7R III is now version ... Read More
Sony a7III Front

Sony a7 III Firmware Update Version 2.00

Update Dec 8th: v2.00 Suspended - Read Here =========== The latest firmware for the Sony a7 III is now version ... Read More
sports photography

Bob Martin Sports Photography Tips

Bob Martin is a multi-award winning sports photographer specialising is shooting sports and action pictures. During a career which has ... Read More
pig tailed macaque

Borneo Wildlife Adventure with the Sony a7R III + 100-400mm GM

I recently spent two weeks shooting wildlife in Borneo (with my camera), sweating like a pig and bathing in DEET ... Read More
zeiss batis 40mm cf

Pre-Orders Start for Zeiss Batis 40mm F2 Close Focus Lens

Pre-orders have now started for the new Zeiss Batis 40mm F2 Close Focus lens. The lens won't start shipping till ... Read More
sigma-mc-11-converter

Sigma MC-11 Converter Firmware Update 1.12

Sigma has updated the firmware for their MC-11 converter to version 1.12 and added support for their new SIGMA 60-600mm ... Read More
gitzo mini traveler sony

Gitzo Announces Mini Traveler Tripod Priced at $199.99

Girzo has announced a new travel tripod designed for mirrorless cameras with small lenses, and they are calling it the ... Read More
viltrox 85mm sony

Viltrox Announces 85mm F1.8 and 20mm F1.8 Lenses

Viltrox are better known for their lens adapters than they are lenses, but this might be changing since they have ... Read More
ZEISS ZX1

Zeiss Announces ZX1 Full-Frame Compact Camera with Fixed 35mm F2 Lens

Zeiss has announced the ZX1, the company's first-ever digital camera. It features a 37.4MP full-frame sensor, a fixed 35mm Distagon ... Read More
zeiss batis 40mm cf

Zeiss Announces Batis 40mm F2 Close Focus Lens

Zeiss has officially announced the Zeiss Batis 40mm F2 Close Focus lens, bringing the total Batis lineup for Sony full-frame ... Read More
Sony XD Linear Lens Motor

The New Sony XD Linear Lens Motor

Both the recently announced 24mm F1.4 G Master Prime Lens and the 400mm F2.8 GM Prime lens feature a new ... Read More
sigma contemporary lenses sony e-mount

Sigma Officially Announces Three New E-mount Lenses

Sigma has officially announced three new lenses for Sony E-mount at Photokina 2018. The 28mm F1.4 DG HSM Art, 40mm ... Read More
Sony Announces Eye AF for Animals and 12 New Lenses

Sony Announces Eye AF for Animals and 12 New Lenses

Sony announced at Photokina today that they are planning on releasing 12 more Sony E-mount lenses (the bar chart implied ... Read More
sony fe 24mm f1.4 gm

Pre-Orders Start for Sony FE 24mm F1.4 GM Lens

Pre-orders have now started for the new Sony FE 24mm F1.4 GM lens. The SEL24F14GM won't start shipping till October, ... Read More
Sony Launches 24mm F1.4 G Master Prime Lens

Sony Launches 24mm F1.4 G Master Prime Lens

Sony has announced their new full-frame 24mm F1.4 G Master prime lens (SEL24F14GM). Despite a very fast maximum aperture of ... Read More
Voigtlander 21mm F3.5

Cosina Announces Voigtlander 21mm F3.5 Lens for Sony E-Mount

Cosina has announced their eighth lens for Sony E-mount, this times it's the Voigtlander Color Skopar 21mm F3.5 lens. The ... Read More
sony alpha female

Alpha Female Creator-in-Residence Contest

Sony is running a contest where 5 female winners get to join the Alpha Female Creator-in-Residence program for 6 months ... Read More
sony a6000 giveaway

Winner Announced – Sony a6000 Kit + Peak Design Cuff + 64GB Giveaway

September 6th, 2018 Update This giveaway has now finished and a Melinda Delmez from the USA is the lucky winner ... Read More
sony a7iii vs canon eos r

Sony a7 III vs Canon EOS R – Key Differences Compared

Canon has finally unveiled a full-frame mirrorless camera that could potentially take sales away from the Sony a7III, and they ... Read More
sony sf-g128t sd card

Sony Announces SF-G Tough Series of UHS-II SD Cards

Sony has announced a new SF-G Tough Series of UHS-II SD Cards targeted at photographers who want the best possible ... Read More
Meike Mk-A9 Pro Battery Grip Review

Meike MK-A9 Pro Battery Grip Review for Sony a7III, a7RIII, a9

If you are looking for a battery grip for your Sony a7 III, a7R III or a9, but the price ... Read More
sony a7R iii vs nikon z7 comparison

Sony a7R III vs Nikon Z7 – Key Differences Compared

It may have taken a while but Nikon has finally released not one but two mirrorless cameras, the Z6 and ... Read More
sony a7iii vs nikon z6 comparison

Sony a7 III vs Nikon Z6 – Key Differences Compared

Nikon has now seriously entered the world of mirrorless cameras, and possibly given Nikon shooters who were thinking about jumping ... Read More
sony vg-c3em battery grip review

Sony VG-C3EM Battery Grip Review for Sony a7III, a7RIII, a9

If you want to double the battery life of your Sony a7 III, a7R III, or a9 and at the ... Read More
Samyang MF 85mm F1.8 ED UMC CS lens for Sony E-mount

Samyang Unveils the MF 85mm F1.8 ED UMC CS Lens for APS-C Sony E-Mount

Samyang has just released details of their next new Sony E-mount lens for APS-C mirrorless cameras. The Samyang MF 85mm ... Read More
USA Sony Deals

Big Savings on Sony Alpha Gear in the USA

Sony USA have just grabbed the carving knife and slashed the prices on many Sony Alpha cameras and lenses, trade-in ... Read More
samyang 24mm f28 fe review

Samyang AF 24mm F2.8 FE Review Roundup

The Samyang AF 24mm F2.8 FE lens for Sony Full-Frame E-mount follows on from Samyang's AF 35mm f2.8 FE lens ... Read More
a9 uk mega deal

Save £600 on the Sony A9 + £700 of Free Accessories

July 6th Update: That was quick! It looks like Wex has already dropped the free accessories from this offer, but ... Read More
Tamron 28-75mm F/2.8 Di III RXD Review Roundup

Tamron 28-75mm F/2.8 Di III RXD Review Roundup

The Tamron 28-75mm F/2.8 Di III RXD lens for Sony Full-Frame E-mount is the first third-party lens that has the ... Read More
sony-a7iii-vs-a9

Sony a7III vs a9 – 12 Key Differences Compared

The Sony a7 III (ILCE-7M3) and the Sony a9 (ILCE-9) share many features in common, in fact the a7 III ... Read More
sony alpha instagram portrait contest

Sony Europe is Holding an Alpha Instagram Portrait Photo Contest

Sony Europe Limited is holding an Instagram portrait photo contest for the users of Sony Alpha series cameras. First place ... Read More
Sony a7iii vs a7riii

Sony a7 III vs a7R III – 12 Key Differences Compared

The Sony a7 III (ILCE-7M3) and the a7R III (ILCE-7RM3) share many features in common, but they also have their ... Read More
tamron-28-75mm-f28-fe-lens

Tamron Firmware Update Fixes AF Issues with 28-75mm F/2.8 Di III RXD Lens

Tamron has released a firmware update to address autofocus issues with their new and very popular 28-75mm F/2.8 Di III ... Read More
voigtlander-110mm-sony-fe-400px

Voigtlander Releases Details and Price of 110mm F2.5 Macro Lens

Lens manufacturer Cosina has provided more details for their Voigtlander Macro APO-Lanthar 110mm F2.5 lens that was announced at CP+ ... Read More
sel400f28gm-side-400px

Pre-Orders Start for Sony FE 400mm F2.8 GM Monster Lens

Pre-orders for the new Sony FE 400mm F2.8 GM Monster Lens (SEL400F28GM) have now started. So if you happen to ... Read More
sony-sel400f28gm-reviews-400px

Sony FE 400mm F2.8 GM OSS Early Reviews

Early reviews are coming in from those lucky enough to have been invited to Sony's press event for the Sony ... Read More
sel400f28gm-front-400px

Sony Announces Pricing and Specs of New 400mm f/2.8 FE Lens

Sony has finally announced the pricing and specs of their new long-awaited 400mm F2.8 G Master Prime Lens - and ... Read More
sony-sel100400gm-400px

Sony FE 100-400mm GM Lens Review

I've been fortunate to own the Sony FE 100-400mm 4.5-5.6 GM OSS lens (SEL100400GM) since it was launched back in ... Read More
rotolight-neo-front-400px

Free Rotolight NEO 2 When You Buy a Sony a7R II, a7R III, a7S II, or a9

Sony UK and and British LED lighting manufacturer Rotolight have announced an exclusive joint summer promotion. UK customers purchasing a ... Read More
samyang-24mm-f28-fe

New Samyang 24mm f/2.8 FE Lens Announced

Samyang has announced their new Samyang AF 24mm F2.8 FE lens. It features both a fast and accurate Auto Focus ... Read More
sony-rx100v-vs-rx100vi-400px

Sony RX100 V vs RX100 VI – 12 Key Differences Compared

I don't normally write about the RX100 series on this site as they are not part of the Alpha family ... Read More
sony a9 save $500

Save $500 on the Sony a9 + Free Accessories Worth up to $310

Sony has just knocked $500 off the price of the Sony a9 in the US, with many stores now offering ... Read More
smallrig-l-bracket-review

SmallRig L-Bracket for Sony a7III, a7RIII, & a9 Early Review

I've been looking for an l-bracket for my Sony a9 and a7R III pretty much since the first day they ... Read More
sel18135-samples

Sony E 18-135mm F3.5-5.6 Lens Sample Images

The Sony E 18-135mm F3.5-5.6 OSS is a general-purpose 7.5x zoom lens with a very versatile zoom range that covers ... Read More
sigma-70mm-f28-price

Pricing Announced and Pre-Orders Start for Sigma 70mm F2.8 DG Macro Art Lens

Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More
tamron-28-75-sony-400px

Pre-Orders Start for Tamron 28-75mm F/2.8 Di III RXD Lens for Sony FE

Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More
us-summer-deals-400px

Save Up to $500 with the Latest Sony US Deals

Sony US has launched big rebates on Sony Alpha cameras, lenses and accessories. Some of the top deals include $500 ... Read More
Venus Optics Laowa 10-18 Plus 100mm Lenses

Venus Optics Announces New 10-18mm and 100mm FE Lenses

Venus Optics has announced two new lenses for Sony Full Frame E-mount. The Laowa 10-18mm f/4.5-5.6 FE Zoom lens and ... Read More
Sony a7III Front

Adobe Adds Lightroom and Camera RAW Support for the Sony a7 III

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a7 III. A lens profile ... Read More
Venus Optics Laowa 9mm f/2.8 Zero-D

Pre-Orders Start for the Venus Optics Laowa 9mm f/2.8 Zero-D

You can now pre-order the Venus Optics Laowa 9mm f/2.8 Zero-D lens for Sony E Mount (APS-C). The lens costs ... Read More
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