Alpha Shooters

Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More

Firmware Version 1.10 The latest firmware version for the Sony a7R III is version 1.10. You can download it from ... Read More

Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More

Sony US has launched big rebates on Sony Alpha cameras, lenses and accessories. Some of the top deals include $500 ... Read More

Venus Optics has announced two new lenses for Sony Full Frame E-mount. The Laowa 10-18mm f/4.5-5.6 FE Zoom lens and ... Read More

The latest firmware for the Sony a7 III is version 1.01 that was released on April 18, 2018. Firmware Version ... Read More

Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a7 III. A lens profile ... Read More

You can now pre-order the Venus Optics Laowa 9mm f/2.8 Zero-D lens for Sony E Mount (APS-C). The lens costs ... Read More

Sigma has updated the firmware for their MC-11 converter. The latest version 1.09 adds support for the Sigma 14-24mm F2.8 ... Read More

Voigtländer has announced two new prime lenses for Sony E-mount at the CP+ show this week. The Voigtländer Macro APO-Lanthar ... Read More

You can now download the English Sony a7 III manual in PDF format here: Sony a7 III Manual Download. Alternatively ... Read More

Pre-orders for the new Sony a7 III have now started in the US, UK and around Europe. Shipping is planned ... Read More

In today's social media driven world you can pretty much guarantee that within minutes seconds of a new camera launch, ... Read More

It has taken over 3 years, but Sony has now launched the long awaited a7 III, and on paper at ... Read More

Sigma has announced plans to bring seven of their existing full-frame Art-series primes, plus two new lenses to Sony E-mount ... Read More

It has taken over 3 years, but today Sony launched the long awaited a7 III, and its list of specs ... Read More

Venus Optics has announced two new lenses with Sony E-mount options through their Japanese parent company Sightron. The first is ... Read More

Tokina has officially announced its latest full-frame Sony E-Mount lens: the FíRIN 20mm F2 FE AF. This is the second ... Read More

Tamron has announced that they are developing a 28-75mm F/2.8 Di III RXD lens (Model A036) for Sony full-frame E-mount ... Read More

As well as the new HVL-F60RM wireless flash announced today, Sony also announced a new release cable for their tiny ... Read More

Today Sony announced their new flagship HVL-F60RM Wireless Radio Flash for its full-frame E-Mount cameras. Alongside it they also announced ... Read More

Like many ultra-wide lenses, the Sony 12-24 F4 G (SEL1224G) has a bulbous glass element that protrudes from the front ... Read More

Lensbaby have announced the Burnside 35 F2.8 lens (LBB35X) for Sony E-mount and A-mount APS-C and Full Frame cameras. Mounts ... Read More

Earlier today Zeiss announced the new ZEISS Loxia 2.4/25 lens, they also released the sample images that you can see ... Read More

Zeiss has announced a new ZEISS Loxia 2.4/25 for Sony full-frame E-mount cameras. It will be available from March 2018 ... Read More

The latest updates to Adobe Lightroom and Camera RAW have added a lens profile for the new Sony E 18-135mm ... Read More

Sony has announced a repair program for out of focus issues with the relatively new 24-105mm F4 G Lens (SEL24105G) ... Read More

Meyer Optik has announced the Somnium II 85mm F1.5 FE lens. It's planned for delivery in August with a price ... Read More

Sony has launched a trade in program in the US with bonus offers up to $500 on select Sony Full-frame ... Read More

I've rounded up all of the Sony Alpha Gear reviews published in January that are worth watching and reading. Please ... Read More

New firmware updates are out for the Sony a6300 and a6500. The updates add support for the new Sony E ... Read More

The Sony Alpha Imaging Collective brings together a unique cadre of photographers and filmmakers, all with a desire to share ... Read More

I've rounded up some of the best Alpha Shooters on YouTube that I enjoy watching and learning from. I'm sure ... Read More

Does the hot shoe on your Sony a9 become loose and rattle when you attach a large flash? If so, ... Read More

Shortly after Christmas I decided to head up to a red squirrel hide in the Yorkshire Dales, allowing me to ... Read More

Sony has today released firmware version 2.00 for the a9 (download). One of the main enhancements introduced with this version ... Read More

Sony has released some sample images for their newly announced E 18-135mm F3.5-5.6 OSS lens (SEL18135). They do look pretty ... Read More

Sony today announced a new APS-C E-mount lens and their first new APS-C lens in a long time, the E ... Read More

The Sony a7R III has been out for a couple of months now, so there are plenty of reviews out ... Read More

The Sony World Photography Awards is one of the world's leading photography competitions. Not only is it free to enter, ... Read More

Adobe has finally updated Lightroom and Camera RAW to support RAW files from the new Sony a7R III. Support has ... Read More

Sony has recently become aware that some of their SEL50F14Z Planar T* FE 50mm F1.4 ZA lenses have been found ... Read More

A fun couple of days at the World Rally Championships in Wales armed with the Sony a6500 and the 100-400mm ... Read More

The Sony a6500 and the 100-400mm 4.5-5.6 GM lens gets another workout shooting superbikes - this time at Brands Hatch ... Read More

I was curious to see how the Sony 100-400mm 4.5-5.6 GM lens would handle the low lighting conditions of an ... Read More

This month I attended Motocross of Nations at Matterley Basin. For my first time attempting to shoot motocross, I took ... Read More

A short break to Germany and Switzerland. I took the a6500 and only one lens with me, the 18-105mm F4 ... Read More

I decided to head off to Outlon Park to practice my panning skills shooting superbikes again. I took the Sony ... Read More

A very wet day shooting superbikes with the Sony a6500 and the FE 100-400 F4.5-5.6 GM lens. Despite the miserable ... Read More

I decided to head up to Oxenhope in the Yorkshire Dales (UK) for a birds of prey workshop. I took ... Read More

My first time attempting to photograph superbikes. I went prepared with the Sony a6500, the 100-400 GM lens, and the ... Read More

I decided it was time to start developing my landscape photography skills, so I headed up to the Peak District ... Read More

I decided to try my hand at aviation photography this weekend, with me I took the Sony 70-300mm G lens ... Read More

For my first time shooting wildlife I headed to Skomer Island in Pembrokeshire (UK) for a one day workshop. With ... Read More