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I've never bothered with a watermark.....  I don't consider any of my images to be so remarkable, so unique, so stellar that someone is going to snatch them and if they do, well, I probably would never know unless one were to pop up as a billboard or in print advertising somewhere.  A few times I have had people inquire as to whether or not they could download (in the  full resolution version)  and use one of my images  as their wallpaper on their digital device(s) and I have always politely refused.  For all I know they might have  grabbed what was shared online anyway and  made that their wallpaper or whatever.....

When I share images online I don't want some watermark, no matter how small or how tastefully designed,  inevitably mucking up the image and detracting from the presentation I intend(ed).     I am discriminating, too, in which images I choose to share online in public forums (for many reasons Instagram and FB are absolutely not under consideration at all and I post no images there).