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Interesting take on what they thought about mirrorless and size back then.
VERY interesting Sony manager interview: A-mount was a failure, they were close to join MFT, E-mount original idea was to make super compact cameras
Some highlights:The rest is here:Nikkei Business has published an interview with Mr. Shigeki Ishizuka, Vice Chairman of the Sony Group, looking back on the company’s digital camera trajectory. And we finally got some real insider news about Sony’s past digital camera business decisions!
Here are a couple of highlights from Digicameinfo (Google translated):
- The first model that came out after business integration with Konica Minolta was the “α100“. After that, “α700“, “α200” and “α350” were released. Only the first model, the α100, sold a little, but the rest were not very good in terms of sales.
- Around 2007, the Micro Four Thirds camp asked me if I wanted to join the family.
- One option was: “Let’s go Micro Four Thirds”. Option two was: “Let’s shift to mirrorless while maintaining the assets and brand of α, and do a miniaturized version.”
- And no, I didn’t think at that moment that mirrorless would go Full Frame.