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Wow.
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I don't know if they sold well, they always commanded a premium price?I thought they already had stopped making lens since they haven't released an E-mount lens in just over 5 years
Not sure about the badge thing (doubt it), but I for one have a 55mm and I am sure others would too. I really like it, the pictures are a little different some how when using the 55 compared to others, more alive or well, I dunno, less flat? Possibly even slightly nicer than my AF-S 50mm f1.8 - I especially love the B/W images from the Zeiss, perhaps it captures tones better than others? Either way, it didn't cost all that much here, and like the Nikon prime above, or the Sony 85mm too actually, they're priced are low enough as to almost make them essential-purchases (imo).I recently bought a Loxia lens with a huge discount, it is a really fun lens to shoot with and the photos look a bit more vibrant and saturated which gives a very nice feel. This is when I compare it to the 35 GM, which is more sharp and 'clean'. I love the look and am certainly consideren other Zeiss primes as well (55mm F/1.8 for example).
Edit: Or is the 55mm F/1.8 a Sony lens with a Zeiss badge?
Perhaps now is a good time as prices may rise...
LOL! Interesting Spin! from Zeiss.
OFFICIAL statement from Zeiss: “not withdrawn from the photo lens market. But we have to face the facts…”
The "facts" are:
Zeiss recently renewed my Lens Ambassador status and assured me of years of continued inventory, spare parts, repair and tech support, and customer service.
and
And, of course, we are bringing our unique expertise to mobile imaging. Because it is also clear that consumers, as well as ambitious and professional photographers, increasingly prefer their smartphones for all-day photography.
So, they're NOT exiting the photo market, but there will be no new lenses, just support for the old stuff and backstock, and, they're moving to smartphones.
But, they're not exiting the phot market.
No, really.
They promise...
What a load of malarky.