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Actually, I don't think this is aimed at the same "vlogger" market segment that Sony was aiming for. I think it's more upscale than that, especially given the price.I have to be honest, if I were looking for a new camera right now this would be high on my list of possibles, the need to change out all my lenses notwithstanding . Still, at $2500 it's an awfully expensive entry into APS-C. It's clearly aimed directly at the Vlogger market with the video features and that new power zoom lens.
7 stops of IBIS equals the new OM-1. Anything matching M-4/3 in IBIS up to this point has been unheard of. I hope this bodes well for future releases from Sony.
Considering that Fuji doesn't do full frame cameras, I see the XT4 as their competitor to a6600 or A7C and this new X-H2S would be the competitor to a Sony A7SIII or even A7IV. The capabilities scream video-centric like an A7SIII or FX3.
Venturing down that line of thought, I wouldn't expect so many features on Sony's next APSC. No, that would cannibalize sales from the A7SIII AND they would probably like to keep it at/under $2000 USD. So to compromise, you would have decisions like:
- mini HDMI, not full HDMI out
- less effective IBIS (because... Sony)
- less video profiles/codecs, I wouldn't even expect S Cinetone (because... Sony)
- I would expect fully articulated screen now that they have embraced the trend
- New processor would be a most, but they might go "cheap" or "good enough" here.
- If they give us a stacked sensor (please?), I bet it will be 24mp again, so it doesn't cannibalize sales from full frame lineup.
- The price of a "flagship" Sony APSC would have to be $1500-$1800 to be jussst shy of the A7C's MSRP... or below the price of a theoretical A7CII.