Confirmed: On February 21 Sony will “only” announce the new 24-50mm f/2.8 G lens. It’s priced at 1299€

[Brownie]

Not sure I understand the need for this lens with so many others covering the same range, must be a size thing?

On February 21 Sony will only announce the new 24-50mm f/2.8 G lens. I have been told the price is 1299€.

I know you are frustrated nothing else will be announced but don’t worry…I am here to cheer you up with some solid prospect:

1. It looks very likely that Sony will have another announcement pretty soon after the CP+ show
2. I am working on that “WOW” rumor. If all goes well in early March I can tell you what’s coming that is truly cool
3. I have been told the year will start slow (ZV-E10II announcement for example) but get better towards the end. So be patient!

Confirmed: On February 21 Sony will “only” announce the new 24-50mm f/2.8 G lens. It’s priced at 1299€ – sonyalpharumors

www.sonyalpharumors.com

 

[Williams359]

I think it will be for the content creators who often hold the lens out at arms length so weight is important. Not one for me

 

[alexpler]

This announcement seems weird given that it will compete with the recent 20-70 (which is more versatile and interesting IMHO) but to each his own.

I wonder how light and compact will it be, though. From the picture it doesn't seem more compact than the 20-70.

 

[AlphaWorld]

This announcement seems weird given that it will compete with the recent 20-70 (which is more versatile and interesting IMHO) but to each his own.

I wonder how light and compact will it be, though. From the picture it doesn't seem more compact than the 20-70.

Except that this one is f/2.8. That makes a difference to some people.

Still sounds like an unnecessary lens.

 

[Brownie]

Makes me wonder how big the rumored Sigma 25-50/2 will be!

 

[Uncle Kevriano]

Blah blah blah

 

[FowlersFreeTime]

I think it will be for the content creators who often hold the lens out at arms length so weight is important. Not one for me

Hmmm I don't think that would be ideal, 24 is a bit tight for vlogging, especially when active stabilization is turned on. For those folks, the 16-35 already exists and is ideal.
I bet someone thought 24-50 would be a nice compact street lens. Wide "enough" and includes the cliched 35 &50 mm focal lengths.

 

[alexpler]

Hmmm I don't think that would be ideal, 24 is a bit tight for vlogging, especially when active stabilization is turned on. For those folks, the 16-35 already exists and is ideal.
I bet someone thought 24-50 would be a nice compact street lens. Wide "enough" and includes the cliched 35 &50 mm focal lengths.

That's what I was thinking after my first reply: that maybe it's indended as a kind of zoom/prime hybrid for street photography. Like carrying the compact 24/40/50 f2.5 primes altogether. I'm curious about how light it will be, though.

 

[liggy]

100% not interested in this lens. Hopefully it makes somebody happy.

Still loving the 20-70. Best range for everyday for my use cases. The difference between 2.8 and 4.0 for me is negligible. If I want fast I'm still choosing a prime. If 2.8 is good then might as well go with the solid Tamron 28-75 or 24-70 GMII 2.8s

 

[AlphaWorld]

100% not interested in this lens. Hopefully it makes somebody happy.

Still loving the 20-70. Best range for everyday for my use cases. The difference between 2.8 and 4.0 for me is negligible. If I want fast I'm still choosing a prime. If 2.8 is good then might as well go with the solid Tamron 28-75 or 24-70 GMII 2.8s

I've recommended the 20-70 to two friends who were asking for advice about the 24-70 GM II. Half the price, higher magnification at 70mm, wider short end, and a lot lighter - total cost: one stop. Both went for the 20-70.

 

[liggy]

I've recommended the 20-70 to two friends who were asking for advice about the 24-70 GM II. Half the price, higher magnification at 70mm, wider short end, and a lot lighter - total cost: one stop. Both went for the 20-70.

The extra width makes such a huge difference imo. Your friends are lucky !

It made the 17-28 redundant in my kit so I sold it off and reduced the number of lenses to carry around/ change in the field on casual outings.