Pre-orders Start for Sony FE 600mm F4 GM OSS Lens
Pre-orders have now started for the Sony FE 600mm F4 GM OSS lens in the US, UK and Europe. The ... Read More
Pre-orders Start for Sony FE 200-600mm F5.6-6.3 G OSS Lens
Pre-orders have now started for the Sony FE 200-600mm F5.6-6.3 G OSS lens in the US, UK and Europe. The ... Read More
Sony Officially Announces FE 200-600mm F5.6-6.3 G + 600mm F4 GM Lenses
Sony has today officially announced their next full-frame telephoto E-mount lenses, the FE 200-600mm F5.6-6.3 G OSS lens and also ... Read More
Kamlan Launches 50mm f/1.1 Mk II Lens on Kickstarter
Taiwanese lens maker Machang Optics has announced a Mark II version of their Kamlan 50mm f/1.1 Mark lens that features ... Read More
7Artisans Announces 60mm F2.8 Macro Lens
7Artisans has announced a new 60mm F2.8 Macro lens for Sony E-mount and APS-C cameras. The lens is constructed of ... Read More
Sony World Photography Awards Reveals New Categories for 2020 and latest Sony Grant Recipients
Sony World Photography Awards has revealed new categories for 2020 along with the latest Sony Grant recipients. Submissions for the ... Read More
Sony Alpha Instagram Animal Portrait Photo Contest
Sony Europe, Australia & New Zealand, Russia, Middle East & Africa, India, Philippines and Malaysia are holding an Instagram animal ... Read More
Sony FE 200-600mm F/5.6-6.3 G OSS Lens Stolen & Leaked
With rumors circulating that Sony will be announcing a new wildlife lens next week, Sony Alpha Rumors has just leaked ... Read More
Yongnuo Announces YN560TX Pro TTL flash and EF-E II Adapter for Sony E-mount
Chinese manufacturer Yongnuo has announced two new products: the EF-E II Adapter for Sony E-mount cameras and the YN560TX Pro ... Read More
Lomography Announces Petzval 55 mm f/1.7 MKII Lens
Lomography has announced their new Petzval 55mm F1.7 MKII lens and the first lens that the company has designed and ... Read More
Voigtländer Officially Announces 21mm F1.4 Nokton Lens
Voigtländer has officially announced their new 21mm F1.4 Nokton manual focus lens for full-frame Sony E-mount. European prices In the ... Read More
Sony Updates Firmware for 8 Cameras Including the a99 II
Sony has released new firmware updates for 8 cameras including the a99 II which has not seen a firmware update ... Read More
Rokinon Announces 45mm F1.8 FE Lens
Rokinon as they are known in the US or Samyang in Europe have announced their new AF 45mm F1.8 lens ... Read More
Venus Optics Announces Laowa 100mm f/2.8 2x Ultra Macro APO Lens
Venus Optics has announced their new Laowa 100mm f/2.8 2x Ultra Macro APO Lens that will be available in Sony ... Read More
Tokina Announces Firin 100mm F2.8 Macro Lens
Tokina has announced their newest FiRIN lens - the Tokina FiRIN 100mm f/2.8 Macro for Sony full-frame E-mount. The FiRIN ... Read More
Mitakon Speedmaster 50mm F0.95 III Launched
ZY Optics has launched their new Mitakon Speedmaster 50mm F0.95 III lens for Sony full-frame E-mount. There are also Canon ... Read More
Firmware Update v3.00 Adds Animal Eye AF, Real Time Eye AF, & Interval Shooting to Sony a7 III & a7R III
Sony has today released the big version 3.0 update for the Sony a7III and a7R III. This updates adds some ... Read More
Sony Announces the RX0 II with Flip-up Screen & 4k Internal Recording
Sony has announced their next generation RX0 II ultra-compact camera that features 4k internal recording and a flip-up screen just ... Read More
Pre-orders Start for Samyang 85mm F1.4 FE Lens
Pre-orders have now started for Samyang's new 85mm f/1.4 full-frame lens for Sony E-Mount. The AF 85mm f/1.4 FE features ... Read More
Sony Imaging Edge Mobile Released + Transfer & Tagging Add-on
Sony has released their new Imaging Edge Software for Mobile that was formerly known as PlayMemories Mobile. Sony has also ... Read More
Zenit Announces Zenitar 50mm F0.95 Manual Lens for Sony E-mount
Zenit has announced a super fast 50mm f/0.95 fully-manual lens for Sony full-frame E-mount cameras like the Sony a7III. The ... Read More
Samyang Announces 85mm F1.4 FE Lens
Samyang has announced their latest lens and this time it’s the 85mm f/1.4 Full-frame lens for Sony E-Mount ... Read More
Lensbaby Announces the Edge 35mm Optic Wide-Angle Tilt Lens
Lensbaby has released a new Edge 35mm wide-angle tilt lens that works together with the Lensbaby composer Pro or Composer ... Read More
Sigma MC-11 Converter Firmware Update 1.23
Sigma has updated the firmware for their MC-11 EF-E converter * to version 1.23 and improved the functionality and compatibility ... Read More
The Sony FE 135mm F1.8 GM is the Sharpest Lens Ever Tested by LensRentals
Roger Cicala from LensRentals.com has tested the new Sony FE 135mm F1.8 GM lens and said: "This is the sharpest ... Read More
Meike Announces MK 85mm F1.8 Lens for Sony Full-frame E-Mount
Meike has announced its new 85mm f/1.8 manual focus lens for Sony full-frame E-mount cameras. No pricing or availability has ... Read More
Voigtländer Announces Nokton 50MM F/1.2 Full-Frame E-Mount Lens
Voigtländer has announced the Nokton 50mm f/1.2 Aspherical Lens for full-frame Sony E-mount. US and EU pricing has not yet ... Read More
7Artisans Announces New 60mm Macro Lens for Sony E-Mount
7Artisans has announced a new macro lens that includes a Sony E-mount APS-C version as well as Canon EF-M and ... Read More
Sony Announces New Circular Polarizing Filters
In addition to the new FE 135mm f/1.8 GM Lens and the new Remote Commander, Sony has also announced a ... Read More
Sony Announces the RMT-P1BT Remote Bluetooth Commander
Sony has announced the RMT-P1BT, a new Wireless Remote Commander that provides wireless control of Sony camera systems using Bluetooth ... Read More
Sony Announces FE 135mm F1.8 G Master Lens
Sony has announced their new full-frame 135mm F1.8 G Master Prime lens (SEL135F18GM). Needless to say as a G Master ... Read More
Sony a6400 Gets Adobe Lightroom and Camera RAW Support
Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a6400. However, they are calling ... Read More
Tamron Announces the 17-28mm F/2.8 Di III RXD Lens – A Potential GM Competitor?
Tamron has announced a new 17-28mm F/2.8 Di III RXD ultra-wide angle zoom lens for Sony Alpha full-frame mirrorless cameras ... Read More
Sony Announces New Imaging Edge Software for Mobile Plus Desktop Updates
Sony has announced the release of new Imaging Edge Software for mobile plus several updates to the ‘Remote,’ ‘Viewer’ and ... Read More
Sony Announces Big Firmware Updates for a7 III, a7R III and a9
Sony today announced a major upgrade for their a9 mirrorless camera that will be available via a firmware update, updates ... Read More
Sony Announces a6400 With Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus
Sony has announced the a6400 mirrorless camera, complete with the world’s fastest (0.02 seconds) AF acquisition speed, plus 425 phase-detection ... Read More
Big Savings on Sony Alpha Gear with Sony UK Winter Cashback Offers
Sony UK have just announced their Winter Cashback promotion on selected cameras, lenses and accessories. The a6500 and a7II have ... Read More
Win a Trip to Hawaii with Sony (USA Residents Only)
Update: Nov 7, 2018. Entry for this contest has now closed. ================ Sony has announced the Be Alpha Challenge, a ... Read More
Sony SF-G Tough Series Pre-orders Now Open
Pre-orders have now started for the new Sony SF-G Tough Series of UHS-II SD cards targeted at photographers who want ... Read More
Pre-Orders Start for Zeiss Batis 40mm F2 Close Focus Lens
Pre-orders have now started for the new Zeiss Batis 40mm F2 Close Focus lens. The lens won't start shipping till ... Read More
Gitzo Announces Mini Traveler Tripod Priced at $199.99
Girzo has announced a new travel tripod designed for mirrorless cameras with small lenses, and they are calling it the ... Read More
Viltrox Announces 85mm F1.8 and 20mm F1.8 Lenses
Viltrox are better known for their lens adapters than they are lenses, but this might be changing since they have ... Read More
Zeiss Announces ZX1 Full-Frame Compact Camera with Fixed 35mm F2 Lens
Zeiss has announced the ZX1, the company's first-ever digital camera. It features a 37.4MP full-frame sensor, a fixed 35mm Distagon ... Read More
Zeiss Announces Batis 40mm F2 Close Focus Lens
Zeiss has officially announced the Zeiss Batis 40mm F2 Close Focus lens, bringing the total Batis lineup for Sony full-frame ... Read More
Sigma Officially Announces Three New E-mount Lenses
Sigma has officially announced three new lenses for Sony E-mount at Photokina 2018. The 28mm F1.4 DG HSM Art, 40mm ... Read More
Sony Announces Eye AF for Animals and 12 New Lenses
Sony announced at Photokina today that they are planning on releasing 12 more Sony E-mount lenses (the bar chart implied ... Read More
Sony Launches 24mm F1.4 G Master Prime Lens
Sony has announced their new full-frame 24mm F1.4 G Master prime lens (SEL24F14GM). Despite a very fast maximum aperture of ... Read More
Cosina Announces Voigtlander 21mm F3.5 Lens for Sony E-Mount
Cosina has announced their eighth lens for Sony E-mount, this times it's the Voigtlander Color Skopar 21mm F3.5 lens. The ... Read More
Alpha Female Creator-in-Residence Contest
Sony is running a contest where 5 female winners get to join the Alpha Female Creator-in-Residence program for 6 months ... Read More
Sony Announces SF-G Tough Series of UHS-II SD Cards
Sony has announced a new SF-G Tough Series of UHS-II SD Cards targeted at photographers who want the best possible ... Read More
Samyang Unveils the MF 85mm F1.8 ED UMC CS Lens for APS-C Sony E-Mount
Samyang has just released details of their next new Sony E-mount lens for APS-C mirrorless cameras. The Samyang MF 85mm ... Read More
Sony Europe is Holding an Alpha Instagram Portrait Photo Contest
Sony Europe Limited is holding an Instagram portrait photo contest for the users of Sony Alpha series cameras. First place ... Read More
Tamron Firmware Update Fixes AF Issues with 28-75mm F/2.8 Di III RXD Lens
Tamron has released a firmware update to address autofocus issues with their new and very popular 28-75mm F/2.8 Di III ... Read More
Voigtlander Releases Details and Price of 110mm F2.5 Macro Lens
Lens manufacturer Cosina has provided more details for their Voigtlander Macro APO-Lanthar 110mm F2.5 lens that was announced at CP+ ... Read More
Pre-Orders Start for Sony FE 400mm F2.8 GM Monster Lens
Pre-orders for the new Sony FE 400mm F2.8 GM Monster Lens (SEL400F28GM) have now started. So if you happen to ... Read More
Sony Announces Pricing and Specs of New 400mm f/2.8 FE Lens
Sony has finally announced the pricing and specs of their new long-awaited 400mm F2.8 G Master Prime Lens - and ... Read More
New Samyang 24mm f/2.8 FE Lens Announced
Samyang has announced their new Samyang AF 24mm F2.8 FE lens. It features both a fast and accurate Auto Focus ... Read More
Pricing Announced and Pre-Orders Start for Sigma 70mm F2.8 DG Macro Art Lens
Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More
Pre-Orders Start for Tamron 28-75mm F/2.8 Di III RXD Lens for Sony FE
Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More
Venus Optics Announces New 10-18mm and 100mm FE Lenses
Venus Optics has announced two new lenses for Sony Full Frame E-mount. The Laowa 10-18mm f/4.5-5.6 FE Zoom lens and ... Read More
