Tokina Announces Firin 100mm F2.8 Macro Lens
Tokina has announced their newest FiRIN lens - the Tokina FiRIN 100mm f/2.8 Macro for Sony full-frame E-mount. The FiRIN ... Read More
Mitakon Speedmaster 50mm F0.95 III Launched
ZY Optics has launched their new Mitakon Speedmaster 50mm F0.95 III lens for Sony full-frame E-mount. There are also Canon ... Read More
Firmware Update v3.00 Adds Animal Eye AF, Real Time Eye AF, & Interval Shooting to Sony a7 III & a7R III
Sony has today released the big version 3.0 update for the Sony a7III and a7R III. This updates adds some ... Read More
Sony Announces the RX0 II with Flip-up Screen & 4k Internal Recording
Sony has announced their next generation RX0 II ultra-compact camera that features 4k internal recording and a flip-up screen just ... Read More
Pre-orders Start for Samyang 85mm F1.4 FE Lens
Pre-orders have now started for Samyang's new 85mm f/1.4 full-frame lens for Sony E-Mount. The AF 85mm f/1.4 FE features ... Read More
Sony Imaging Edge Mobile Released + Transfer & Tagging Add-on
Sony has released their new Imaging Edge Software for Mobile that was formerly known as PlayMemories Mobile. Sony has also ... Read More
Zenit Announces Zenitar 50mm F0.95 Manual Lens for Sony E-mount
Zenit has announced a super fast 50mm f/0.95 fully-manual lens for Sony full-frame E-mount cameras like the Sony a7III. The ... Read More
Samyang Announces 85mm F1.4 FE Lens
Samyang has announced their latest lens and this time it’s the 85mm f/1.4 Full-frame lens for Sony E-Mount ... Read More
Lensbaby Announces the Edge 35mm Optic Wide-Angle Tilt Lens
Lensbaby has released a new Edge 35mm wide-angle tilt lens that works together with the Lensbaby composer Pro or Composer ... Read More
Sigma MC-11 Converter Firmware Update 1.23
Sigma has updated the firmware for their MC-11 EF-E converter * to version 1.23 and improved the functionality and compatibility ... Read More
The Sony FE 135mm F1.8 GM is the Sharpest Lens Ever Tested by LensRentals
Roger Cicala from LensRentals.com has tested the new Sony FE 135mm F1.8 GM lens and said: "This is the sharpest ... Read More
Meike Announces MK 85mm F1.8 Lens for Sony Full-frame E-Mount
Meike has announced its new 85mm f/1.8 manual focus lens for Sony full-frame E-mount cameras. No pricing or availability has ... Read More
Voigtländer Announces Nokton 50MM F/1.2 Full-Frame E-Mount Lens
Voigtländer has announced the Nokton 50mm f/1.2 Aspherical Lens for full-frame Sony E-mount. US and EU pricing has not yet ... Read More
7Artisans Announces New 60mm Macro Lens for Sony E-Mount
7Artisans has announced a new macro lens that includes a Sony E-mount APS-C version as well as Canon EF-M and ... Read More
Sony Announces New Circular Polarizing Filters
In addition to the new FE 135mm f/1.8 GM Lens and the new Remote Commander, Sony has also announced a ... Read More
Sony Announces the RMT-P1BT Remote Bluetooth Commander
Sony has announced the RMT-P1BT, a new Wireless Remote Commander that provides wireless control of Sony camera systems using Bluetooth ... Read More
Sony Announces FE 135mm F1.8 G Master Lens
Sony has announced their new full-frame 135mm F1.8 G Master Prime lens (SEL135F18GM). Needless to say as a G Master ... Read More
Sony a6400 Gets Adobe Lightroom and Camera RAW Support
Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a6400. However, they are calling ... Read More
Tamron Announces the 17-28mm F/2.8 Di III RXD Lens – A Potential GM Competitor?
Tamron has announced a new 17-28mm F/2.8 Di III RXD ultra-wide angle zoom lens for Sony Alpha full-frame mirrorless cameras ... Read More
Sony Announces New Imaging Edge Software for Mobile Plus Desktop Updates
Sony has announced the release of new Imaging Edge Software for mobile plus several updates to the ‘Remote,’ ‘Viewer’ and ... Read More
Sony Announces Big Firmware Updates for a7 III, a7R III and a9
Sony today announced a major upgrade for their a9 mirrorless camera that will be available via a firmware update, updates ... Read More
Sony Announces a6400 With Real-time Eye Autofocus, Real-time Tracking and World’s Fastest Autofocus
Sony has announced the a6400 mirrorless camera, complete with the world’s fastest (0.02 seconds) AF acquisition speed, plus 425 phase-detection ... Read More
Big Savings on Sony Alpha Gear with Sony UK Winter Cashback Offers
Sony UK have just announced their Winter Cashback promotion on selected cameras, lenses and accessories. The a6500 and a7II have ... Read More
Win a Trip to Hawaii with Sony (USA Residents Only)
Update: Nov 7, 2018. Entry for this contest has now closed. ================ Sony has announced the Be Alpha Challenge, a ... Read More
Sony SF-G Tough Series Pre-orders Now Open
Pre-orders have now started for the new Sony SF-G Tough Series of UHS-II SD cards targeted at photographers who want ... Read More
Pre-Orders Start for Zeiss Batis 40mm F2 Close Focus Lens
Pre-orders have now started for the new Zeiss Batis 40mm F2 Close Focus lens. The lens won't start shipping till ... Read More
Gitzo Announces Mini Traveler Tripod Priced at $199.99
Girzo has announced a new travel tripod designed for mirrorless cameras with small lenses, and they are calling it the ... Read More
Viltrox Announces 85mm F1.8 and 20mm F1.8 Lenses
Viltrox are better known for their lens adapters than they are lenses, but this might be changing since they have ... Read More
Zeiss Announces ZX1 Full-Frame Compact Camera with Fixed 35mm F2 Lens
Zeiss has announced the ZX1, the company's first-ever digital camera. It features a 37.4MP full-frame sensor, a fixed 35mm Distagon ... Read More
Zeiss Announces Batis 40mm F2 Close Focus Lens
Zeiss has officially announced the Zeiss Batis 40mm F2 Close Focus lens, bringing the total Batis lineup for Sony full-frame ... Read More
Sigma Officially Announces Three New E-mount Lenses
Sigma has officially announced three new lenses for Sony E-mount at Photokina 2018. The 28mm F1.4 DG HSM Art, 40mm ... Read More
Sony Announces Eye AF for Animals and 12 New Lenses
Sony announced at Photokina today that they are planning on releasing 12 more Sony E-mount lenses (the bar chart implied ... Read More
Sony Launches 24mm F1.4 G Master Prime Lens
Sony has announced their new full-frame 24mm F1.4 G Master prime lens (SEL24F14GM). Despite a very fast maximum aperture of ... Read More
Cosina Announces Voigtlander 21mm F3.5 Lens for Sony E-Mount
Cosina has announced their eighth lens for Sony E-mount, this times it's the Voigtlander Color Skopar 21mm F3.5 lens. The ... Read More
Alpha Female Creator-in-Residence Contest
Sony is running a contest where 5 female winners get to join the Alpha Female Creator-in-Residence program for 6 months ... Read More
Sony Announces SF-G Tough Series of UHS-II SD Cards
Sony has announced a new SF-G Tough Series of UHS-II SD Cards targeted at photographers who want the best possible ... Read More
Samyang Unveils the MF 85mm F1.8 ED UMC CS Lens for APS-C Sony E-Mount
Samyang has just released details of their next new Sony E-mount lens for APS-C mirrorless cameras. The Samyang MF 85mm ... Read More
Sony Europe is Holding an Alpha Instagram Portrait Photo Contest
Sony Europe Limited is holding an Instagram portrait photo contest for the users of Sony Alpha series cameras. First place ... Read More
Tamron Firmware Update Fixes AF Issues with 28-75mm F/2.8 Di III RXD Lens
Tamron has released a firmware update to address autofocus issues with their new and very popular 28-75mm F/2.8 Di III ... Read More
Voigtlander Releases Details and Price of 110mm F2.5 Macro Lens
Lens manufacturer Cosina has provided more details for their Voigtlander Macro APO-Lanthar 110mm F2.5 lens that was announced at CP+ ... Read More
Pre-Orders Start for Sony FE 400mm F2.8 GM Monster Lens
Pre-orders for the new Sony FE 400mm F2.8 GM Monster Lens (SEL400F28GM) have now started. So if you happen to ... Read More
Sony Announces Pricing and Specs of New 400mm f/2.8 FE Lens
Sony has finally announced the pricing and specs of their new long-awaited 400mm F2.8 G Master Prime Lens - and ... Read More
New Samyang 24mm f/2.8 FE Lens Announced
Samyang has announced their new Samyang AF 24mm F2.8 FE lens. It features both a fast and accurate Auto Focus ... Read More
Pricing Announced and Pre-Orders Start for Sigma 70mm F2.8 DG Macro Art Lens
Sigma has finally announced the pricing for their new Sigma 70mm F2.8 DG Macro Art lens for Sony full-frame E-mount ... Read More
Pre-Orders Start for Tamron 28-75mm F/2.8 Di III RXD Lens for Sony FE
Pre-orders have started for the new Tamron 28-75mm F/2.8 Di III RXD lens for Sony full frame E-mount. The lens ... Read More
Venus Optics Announces New 10-18mm and 100mm FE Lenses
Venus Optics has announced two new lenses for Sony Full Frame E-mount. The Laowa 10-18mm f/4.5-5.6 FE Zoom lens and ... Read More
Adobe Adds Lightroom and Camera RAW Support for the Sony a7 III
Adobe has updated Lightroom and Camera RAW to support RAW files from the new Sony a7 III. A lens profile ... Read More
Pre-Orders Start for the Venus Optics Laowa 9mm f/2.8 Zero-D
You can now pre-order the Venus Optics Laowa 9mm f/2.8 Zero-D lens for Sony E Mount (APS-C). The lens costs ... Read More
Sigma Releases Firmware Update 1.09 for MC-11 Converter
Sigma has updated the firmware for their MC-11 converter. The latest version 1.09 adds support for the Sigma 14-24mm F2.8 ... Read More
Voigtländer Introduces two New Sony E-mount Full-Frame Prime Lenses
Voigtländer has announced two new prime lenses for Sony E-mount at the CP+ show this week. The Voigtländer Macro APO-Lanthar ... Read More
Sony a7 III Pre-Orders Have Started
Pre-orders for the new Sony a7 III have now started in the US, UK and around Europe. Shipping is planned ... Read More
Sigma Announces 9 New Sony FE Prime Lenses
Sigma has announced plans to bring seven of their existing full-frame Art-series primes, plus two new lenses to Sony E-mount ... Read More
Sony Launches the a7 III with Some Very Impressive Specs
It has taken over 3 years, but today Sony launched the long awaited a7 III, and its list of specs ... Read More
Venus Optics Announce Laowa 9mm F2.8 and 25mm F2.8 Macro Lenses
Venus Optics has announced two new lenses with Sony E-mount options through their Japanese parent company Sightron. The first is ... Read More
Tokina Announces the FíRIN 20mm F2.0 FE Autofocus Lens
Tokina has officially announced its latest full-frame Sony E-Mount lens: the FíRIN 20mm F2 FE AF. This is the second ... Read More
Tamron Announces Development of 28-75mm F2.8 Lens for Full Frame E-Mount
Tamron has announced that they are developing a 28-75mm F/2.8 Di III RXD lens (Model A036) for Sony full-frame E-mount ... Read More
Sony Announces the VMC-MM2 Release Cable for the RX0
As well as the new HVL-F60RM wireless flash announced today, Sony also announced a new release cable for their tiny ... Read More
Sony Announces New Flagship HVL-F60RM Flash
Today Sony announced their new flagship HVL-F60RM Wireless Radio Flash for its full-frame E-Mount cameras. Alongside it they also announced ... Read More
Lensbaby Burnside 35 F2.8 Announced
Lensbaby have announced the Burnside 35 F2.8 lens (LBB35X) for Sony E-mount and A-mount APS-C and Full Frame cameras. Mounts ... Read More
ZEISS Loxia 2.4/25 Sample Images
Earlier today Zeiss announced the new ZEISS Loxia 2.4/25 lens, they also released the sample images that you can see ... Read More
