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Tamron Announces the 17-28mm F/2.8 Di III RXD Lens – A Potential GM Competitor?

You are here: Home / News / Tamron Announces the 17-28mm F/2.8 Di III RXD Lens – A Potential GM Competitor?

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Last updated: December 23, 2020 by Timothy Mayo - Leave a Comment

Tamron has announced a new 17-28mm F/2.8 Di III RXD ultra-wide angle zoom lens for Sony Alpha full-frame mirrorless cameras. There is no pricing information yet, but release is planned for around the middle of this year and Tamron will display the lens at CP+ 2019 (February 28 through March 3), at Pacifico Yokohama.

Tamron 17-28mm F2.8 Di III RXD

With the success of the Tamron 28-75mm f/2.8 Di III RXD lens which was released last year, many will be hoping that Tamron can repeat this success by delivering a more affordable alternative to the very expensive Sony FE 16-35mm f/2.8 G Master lens.

The upcoming Tamron 17-28mm lens features a 67mm filter size compared to the Sony 16-35mm GM’s 82mm, making it more compact in size and most likely lighter in weight as well, appealing to those who would like a more travel friendly alternative to the G Master.

The lens has a constant f/2.8 aperture and a minimum focusing distance of 19cm (7.5″) at the wide-angle. Tamron also said that the 17-28mm’s Rapid Extra-Silent Stepping Drive (RXD) enables “high-speed, high-precision, and superbly quiet operation” for photo and video shooters.

The Tamron 28-75mm F/2.8 Di III RXD lens is currently priced at around $880 making it $1320 cheaper than the Sony FE 24-70 f/2.8 GM lens. Could we see a similar price with their new lens?

I think Tamron could price this lens at around $1200 and it will still fly of the shelves, even if the image quality doesn’t quite match the more expensive G Master. We have seen this happen already with the success of their 28-75mm lens.

Providing Tamron has nailed the image quality again, how much would be prepared to pay?

You can read the full press-release here.

Category: NewsTag: Tamron
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About Timothy Mayo

I love shooting wildlife the most but will happily point my camera at pretty much anything. I started Alpha Shooters in 2017 to share my own photographic journey and experiences shooting with Sony Alpha. The site has since evolved into a popular community and resource. You can also find out more about my story here or follow me on Instagram if you wish. I also have a YouTube Channel but haven't published much content over the past year due to spending more time changing smelly nappies and also launching our community forums. However, I do plan to get back to creating content for YouTube in 2021!

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