Sony has announced the ZV-1 camera which has been specifically designed for content creators.
![sony-sv-1-front](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-front.jpg)
It features a 1″-type 20MP stacked CMOS sensor and the 24-70mm equiv. F1.8-2.8 lens from the RX100 III, IV and VA.
Sony appears to have finally listed (or been pressured from competitors) into incorporating a fully articulating touchscreen. Improved ergonomics also allow for easier selfie-style operation.
![sony-sv-1-in-hand](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-in-hand.jpg)
The ZV-1 includes a number of features and modes to help make vlogging easier, these include Sony’s Eye AF technology and also a directional three-capsule mic setup built into the top of the camera to help isolate what’s being said from ambient noise. There’s also a microphone jack and MI shoe, so you can pick from your choice of mics to get the sound that you want.
![sony-sv-1-top2](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-top2.jpg)
There’s a ‘background defocus’ mode that automatically opens up the aperture to its maximum setting to help blur out backgrounds at the touch of a button, and an AF mode that will prioritize nearby objects if that you hold up in front of the camera, rather than continuing to focus on your face.
![sony-sv-1-side](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-side.jpg)
![sony-sv-1-side2](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-side2.jpg)
The specs are are similar to recent RX100-series models, including 4K UHD video at up to 30p, 1080 capture at up to 120p and high-speed upscaled video at up to 960p.
![sony-sv-1-rear](https://alphashooters.b-cdn.net/wp-content/uploads/2020/05/sony-sv-1-rear.jpg)
The ZV-1 is already available to pre-order and will start shipping around June 11th for $799 (CAD$999).
In the US there will be a promotion that drops the price to $749 if you buy before June 28th. Sony is also discounting the VCT-SGR1 Bluetooth shooting grip if you buy it with the ZV-1, until June 28th in the US and June 25th in Canada.
In the UK the ZV-1 will cost £699.00 and in Europe the price is and Europe is €799.00.
First Impressions
Here are some early first impressions from the YouTube tribe:
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