Sony has announced the ZV-E10, an APS-C Alpha-series camera aimed squarely at vloggers that shares the same 24.2-megapixel sensor as other APS-C cameras such as the very popular Sony a6400.
If the ZV-E10 looks familiar to you, that’s because it’s based on Sony’s entry-level APS-C camera, the a6100. It shares many of that camera’s features along with features from the a6400, such as Sony’s Real-time autofocus. However, if you look closely at the images you’ll notice that it is missing one key feature, and that’s the electronic viewfinder.
The ZV-E10 does however include a fully articulating screen, a zoom lever around the shutter button that can be used to operate power zoom lenses such as the Sony E 16-50 F3.5-5.6 OSS.
There’s also a multi-directional three-capsule microphone that is designed to follow sound, and the camera ships with a small ‘deadcat’ windshield. The Multi Interface hot shoe also supports digital audio like you’ll find on the Sony a1, a7SIII and a7R IV.
The ZV-E10 also includes a product showcase mode, this automatically shifts the focus away from a subject’s face to an object held in front of the camera, there’s also a background defocus function and a soft skin mode.
Users can also live stream directly through a computer or smartphone, and the camera can act as a webcam when using Sony’s Imaging Edge Webcam software.
On top of the ZV-E10 you’ll find a large movie record button and a button to quickly switch between still, movie, and S&Q (slow and quick) modes.
As for video, up to 4K/30p 100Mbps can be captured from an oversampled 6K signal using Sony’s XAVC S codec. 1080/120p is also available for slow-motion. HDR video is supported with HLG capture and Sony’s S-Log 3 gamma profile.
On the side you’ll find microphone and headphone jacks are present for audio recording and monitoring when shooting video.
Although the ZV-E10 uses Sony’s older NP-FW50 battery, Sony claims the camera can record up to 125 minutes of video or capture a CIPA-rated 440 images on a single charge. The camera can also be powered or charged through its USB-C port.
The ZV-E10 will be available in black and white versions at the end of August with a retail price of $698 / £679 for the body only, or $798 / £769 with Sony’s 16-50mm F3.5-5.6 power zoom lens..